Email marketing has a huge impact. You can use it to promote your products and services. Also, you can use email marketing to develop a relationship with your customers.
Study results show that 93% of B2B marketers use email to distribute content. When it comes to newsletters, 40% of B2B marketers say it’s critical to content marketing success. In fact, 83% of companies use e-newsletters in their content marketing programs.
One of the best email marketing software is Aweber. As a powerful tool, it has helped over 1 Million small businesses and entrepreneurs grow their business. Want to accelerate the growth of your business and connect with your customers?
In this Aweber review, we take a look at what Aweber is, its features, ease of use, the pricing details, pros, and cons.
What is Aweber?
Aweber is a powerful email marketing software used by small businesses and entrepreneurs around the world. As one of the best platforms, its feature-rich and can automate the delivery of professionally designed emails and targeted messages.
This is a well-integrated system that can work with CMS platforms like WordPress, Drupal and more. Thanks to the powerful features, you can concentrate on growing your business. Founded in 1998, the company offers more than 150 customizable email templates.
Small businesses and entrepreneurs can choose when and how to send emails to their target audience.
What Are the Key Features of Aweber?
Aweber is a feature-rich email marketing platform that automates your marketing funnel. It helps small businesses and bloggers boost customer engagement and sales. Here are the top 5 key features of Aweber.
Autoresponder Follow Up
Aweber was the first email marketing platform to introduce the Autoresponder feature. This feature allows small businesses to send a sequence of emails automatically. Also, users can create email automation flows using Aweber’s drag and drop campaign editor.
Email Split Testing
This feature allows you to put your email campaigns to the test. Simply put, you can find out which email campaigns perform well and which do not. As such, you can tweak your campaigns to reduce bounce rates.
Integrations and API
Aweber integrates with more than 700 online tools and platforms. For example, you can connect Aweber with WordPress, Drupal, Magento or PayPal. By doing so, you simplify how you connect with your target customers. Thanks to the API, you can extend the functionality of Aweber to grow your business.
Sign up Forms
Want to grow your email marketing list? Aweber has sign up forms and pop-ups that are mobile responsive. They are stylish and can help you collect emails and grow your list.
You can now keep your target customers in the know about your products and services by using Aweber’s e-newsletters. To create an e-newsletter, Aweber offers a smart designer. Users have the choice of more than 700 mobile-responsive templates.
Since the designer is a drag and drop editor, all you need is to drag and drop a few elements. They include images, buttons, videos, logos, signatures and share buttons. After designing, it automatically builds ready to use templates.
Tagging is another awesome feature from Aweber. This feature allows you to tag your subscribers based on links they click. Also, it’s based on the emails they open. By using this feature, you can boost customer engagement.
Creating Campaigns with Aweber
With Aweber, you can create personalized welcome emails and e-newsletters for your business. Email marketing is a high ROI method of creating brand awareness and engaging your customers.
To create your email marketing campaign, you must first create an account. From your account dashboard, use the smart designer to create your templates. The designer builds the template automatically.
As you already know, all templates are mobile responsive. Add triggered automations to your email based on links your customers click and the emails they open. By sending triggered emails, it empowers you to engage with your customers.
Continue performing A/B tests on your email marketing campaigns to stay ahead of your competitors.
The following are the pricing details of Aweber packages:
0-500 subscribers – $19/month
501 to 2,500 subscribers – $29/month
2,501 to 5,000 subscribers – $49/month
5,001 to 10,000 subscribers – $69/month
10,001 to 25,000 subscribers – $149/month
Aweber offers a 30-day free trial to help you test the features. If love you how the system works, choose any of the pricing packages above.
Aweber Pros and Cons
All templates are mobile responsive
Can integrate with more than 778 services and platforms
Useful for building powerful email automation workflows to attract subscribers
Aweber offers a free 30-day trial to test their features
Offers free training and ongoing education that includes live webinars
Users cannot import contact lists from other platforms
Some of the templates are outdated
Is Aweber Worth It? Aweber Review
Aweber is a great email marketing tool for small businesses and bloggers. It has easy to use tools to help you create mobile-responsive emails and sign up forms. As such, you get to boost customer engagement and grow your business. Remember, you can connect to social media and other integrations to get the most out of your email campaigns.
Please feel free to comment on your experiences below or contact me at the below email.